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商品編號： 9-793-058 出版日期： 1993/01/26 作者姓名： Goodman, John B.;Moreton, Patrick 商品類別： Other 商品規格： 23p 再版日期： 1993/10/13 地域： 產業： Medical equipment & devices;Regulation 個案年度： 1992 - 1992
商品敘述：
In 1991, Bill George, CEO of Medtronic, the world''s largest manufacturer of pacemakers, was evaluating his strategic options in light of the changing economic environment. In the United States, Europe, and Japan, governments were considering regulatory changes to reduce health care expenditures, including reduction in pacemaker prices. The case outlines Medtronics development of the cardiac pacemaker and its diversified businesses. It then examines Medtronic''s pacemaker operations and the changing health care environment in the United States, Europe, and Japan.
涵蓋領域：
Government policy;International business;Pricing strategy;Business & government relations;Health;Diversification;Corporate strategy
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